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Hey there I'm Alex MacGregor, the founder of Works, and I've spent the last eight years proving that great PR is equal parts art, science, and street‑level hustle.I cut my teeth launching consumer‑tech giants—Meizu, OPPO, and OnePlus—across the world.Navigating multiple languages, time zones, and regulatory mazes taught me how to craft stories that resonate — and hit revenue targets while we're at it.Collaborating with world‑class agencies like Ogilvy and Weber Shandwick sharpened my instincts for turning relationships into rocket fuel.Add in hands‑on mastery of PR software and AI tools, and I operate with real‑time data as my compass—no guesswork, no vanity metrics.Why should you choose us to deliver PR? Because the team and I have delivered successful PR work for clients time and time again.I've chased embargoes at 3 a.m., soothed skeptical editors with fresh angles, and built influencer programs that survived algorithm earthquakes.I know the pressure of quarterly targets, the thrill of a viral moment, and the discipline it takes to turn buzz into long‑term brand equity.If you want PR advice that's battle‑tested, culturally fluent, and laser‑focused on measurable impact, don't hesitate to reach out.


Best,
Alex MacGregor
Founder & CEOConnect with me on LinkedIn

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About Works

Works offers best-in-class public relations consulting, products and services.Our PR expertise spans multiple disciplines, including strategy, planning, media relations, and influencer marketing.Clients we work with are changing the world in consumer electronics, AI, blockchain, robotics, fintech, and other industries at the bleeding edge.

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Works offers best-in-class public relations consulting, products and services. Founder or startup? Let's talk.

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