Tell your story.
Our PR agency aligns your strategy, earns media, and drives influence.
We've Worked With
Public Relations
Public relations consultants with deep experience. We turn your raw updates into newsroom-ready hooks, backed by data and timing that editors can’t ignore.We don’t spray and pray; we brief, secure, and amplify then feed the coverage into SEO, social, and sales enablement for compounding returns.
Influencer Marketing
We've worked with the biggest creators in the world. We match your brand with creators who already own the conversation, then arm them with data-backed storylines that convert audiences into advocates.Our team handles every step target mapping, creative briefs, approvals, and performance tracking so you only see the lift in reach, credibility, and sales.
Media AI
Discover top Journalists and Creators for your next campaign. Media AI is the all-in-one PR and Influencer Marketing media database that helps you find the right journalists and influencers for your campaigns.Easily search and connect with top contacts, manage outreach, and track campaign success; all in one place.
Write AI
Meet your AI press release writing assistant.Our AI assistant uses advanced language models to help you generate and refine press releases.Simply input your content or start from scratch, and our AI will help you create professional, engaging press releases.
Hey there I'm Alex MacGregor, the founder of Works, and I've spent the last eight years proving that great PR is equal parts art, science, and street‑level hustle.I cut my teeth launching consumer‑tech giants Meizu, OPPO, and OnePlus across the world.Navigating multiple languages, time zones, and regulatory mazes taught me how to craft stories that resonate and hit revenue targets while we're at it.Collaborating with world‑class agencies like Ogilvy and Weber Shandwick sharpened my instincts for turning relationships into rocket fuel.Add in hands‑on mastery of PR software and AI tools, and I operate with real‑time data as my compass no guesswork, no vanity metrics.Why should you choose us to deliver PR? Because the team and I have delivered successful PR work for clients time and time again.I've chased embargoes at 3 a.m., soothed skeptical editors with fresh angles, and built influencer programs that survived algorithm earthquakes.I know the pressure of quarterly targets, the thrill of a viral moment, and the discipline it takes to turn buzz into long‑term brand equity.If you want PR advice that's battle‑tested, culturally fluent, and laser‑focused on measurable impact, don't hesitate to reach out.
Best,
Alex MacGregor
Founder & CEOConnect with me on LinkedIn
About Works
Works offers best-in-class public relations expertise.Our PR services spans multiple disciplines, including strategy, planning, media relations, and influencer marketing.Our PR software aligns your strategy, earns media, and drives influence.Clients we work with are changing the world in consumer electronics, AI, blockchain, robotics, fintech, and other industries at the bleeding edge.
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