Our story
Works was born from a simple belief: great companies deserve great stories. We're the PR & Influencer Marketing agency built for founders, rebels, and category creators who are shaping the future.
Hello there!
I'm Alex MacGregor, the founder of Works, and I've spent the last eight years proving that great PR is equal parts art, science, and street‑level hustle.
I cut my teeth launching consumer‑tech giants Meizu, OPPO, and OnePlus across the world.
Navigating multiple languages, time zones, and regulatory mazes taught me how to craft stories that resonate and hit revenue targets while we're at it.
Collaborating with world‑class agencies like Ogilvy and Weber Shandwick sharpened my instincts for turning relationships into rocket fuel.
Add in hands‑on mastery of PR software and AI tools, and I operate with real‑time data as my compass no guesswork, no vanity metrics.
Why should you choose us to deliver PR? Because the team and I have delivered successful PR work for clients time and time again.
I've chased embargoes at 3 a.m., soothed skeptical editors with fresh angles, and built influencer programs that survived algorithm earthquakes.
I know the pressure of quarterly targets, the thrill of a viral moment, and the discipline it takes to turn buzz into long‑term brand equity.
If you want PR advice that's battle‑tested, culturally fluent, and laser‑focused on measurable impact, don't hesitate to reach out.
About Works
We're the PR & Influencer Marketing agency built for founders, rebels, and category creators.
Our playbook? Strategy. Media. Influencers. Hype.
Our AI tools supercharge it — turning your story into headlines and your brand into influence.
We work with companies shaping the future: AI, robotics, crypto, consumer tech, fintech, and beyond.
If you're building something bold, we'll make the world pay attention.