Our customers
From global product launches to crisis management, we deliver integrated communications strategies that build brands, manage reputation, and drive meaningful engagement across markets.
Customer portfolio
Strategic communications delivered across technology, enterprise, and innovation sectors.
Automotive & Mobility
Global Brand Elevation & Sponsorships
Challenge
Upgrade BYD's brand overseas across every product line — passenger EVs, commercial vehicles, and energy storage — while turning global sponsorships, including Manchester City, into brand equity rather than logo placement.
Solution
Built a unified global brand platform that connected product storytelling with sponsorship activation: auto-show launch moments, executive thought leadership, and Manchester City partnership content localized across Europe, APAC, and LATAM.
Results
- Consistent premium brand narrative across all product lines overseas
- Manchester City partnership activated into earned media, not just visibility
- Tier-1 coverage in Reuters, Bloomberg, Top Gear and Auto Express
Media Coverage
Services Delivered
Consumer Electronics Giants
Product Launch & Crisis Management
OnePlus
Challenge
Navigate competitive smartphone market with multiple product launches while managing corporate restructuring.
Solution
Developed integrated campaigns combining product storytelling with transparent communication, securing tier-1 media coverage across global markets.
Results
- Global coverage in The Verge, TechRadar, CNET
- Successful product launch campaigns
- Strengthened brand positioning in competitive market
Media Coverage
Featured Coverage
OPPO
Challenge
Crisis management during corporate restructuring and merger activities while maintaining market presence.
Solution
Executed transparent crisis communication strategy, maintaining stakeholder confidence during transition period.
Results
- Successful crisis management during merger
- Maintained positive media relations
- Preserved brand reputation during transition
Media Coverage
Meizu
Challenge
Break into Western markets and build community engagement for Chinese smartphone brand.
Solution
Created community-focused campaigns including first-ever Reddit AMA, building direct user engagement.
Results
- First-ever Reddit AMA reaching 50K+ users
- Built strong Western market presence
- Established direct community engagement channels
Featured Coverage
Enterprise & B2B Solutions
Strategic Communications - APAC
Tencent
Entertainment • China
Challenge
Manage communications for entertainment and gaming divisions across multiple product launches.
Solution
Created integrated campaigns covering gaming, entertainment, and technology verticals with cultural sensitivity.
Results
- Successful multi-product campaign coordination
- Strong entertainment media relationships
- Cultural resonance across target markets
Innovative Tech Startups
Brand Building & Market Entry
Xreal
AR Glasses - Immersive visual experiences
Challenge
Launch AR glasses brand in competitive wearable technology market.
Solution
Crafted narrative-driven campaigns focusing on immersive experiences and practical applications of AR technology.
Results
- Coverage in TechCrunch, The Verge, CNET
- Positioned as AR innovation leader
- Strong community engagement and product buzz
Angry Miao
Gaming Keyboards - Futuristic mechanical designs
Challenge
Build premium gaming keyboard brand with futuristic design aesthetic.
Solution
Developed campaigns emphasizing craftsmanship, innovation, and gaming culture integration.
Results
- Strong gaming community adoption
- Premium brand positioning established
- Coverage in gaming and tech publications
ECARX
Automotive AI - Full-stack computing platform
Challenge
Position automotive AI platform in rapidly evolving smart vehicle market.
Solution
Created thought leadership content around automotive intelligence and full-stack computing platforms.
Results
- Automotive industry recognition
- Technical innovation positioning
- Strong B2B partnerships development
HHOGene
Health Technology - Innovative wellness solutions
Challenge
Launch innovative health technology solutions in competitive wellness market.
Solution
Developed health-focused communications emphasizing scientific backing and user benefits.
Results
- Health tech media coverage
- Scientific credibility establishment
- Consumer trust building
Tanka AI
AI Workplace Chat - Messenger with persistent organizational memory
Challenge
Launch AI-powered workplace chat platform with persistent memory capabilities in competitive team communication market.
Solution
Developed narrative focusing on organizational knowledge retention and AI-enhanced productivity, securing major tech media coverage.
Results
- Coverage in Reuters and major tech outlets
- Positioned as innovation leader in workplace AI
- Strong market entry momentum
Featured Coverage
TAU Net
AI Blockchain - Layer-1 blockchain with AI reasoning and collective specification
Challenge
Launch revolutionary Layer-1 AI blockchain with collective specification synthesis in complex crypto market.
Solution
Created thought leadership content emphasizing guaranteed accuracy and AI-driven governance, targeting blockchain and AI communities.
Results
- Coverage in Bitcoin.com and crypto media
- Successful testnet launch communications
- Strong technical community engagement
Featured Coverage
Notta
AI Voice Recording - Pocket-sized recorder with real-time transcription and translation
Challenge
Launch AI voice recorder device in crowded productivity tech market with clear differentiation.
Solution
Developed campaigns emphasizing real-time transcription, translation capabilities, and practical workplace applications.
Results
- Featured in Pocketables and tech review sites
- Strong product-market fit messaging
- Positioned as essential productivity tool
Featured Coverage
Global Events & Partnerships
Event Management & Corporate Communications
Publicis-MSL
February 2025 – June 2025
Challenge
Execute large-scale international media event for Thaifex Anuga 2025 in Bangkok with complex stakeholder management.
Solution
End-to-end event management including run-of-show design, spokesperson training, and multi-platform content amplification.
Results
- Successfully coordinated 100+ media and industry attendees
- Seamless multi-stakeholder event execution
- Strong social media amplification across platforms
Services Delivered
Ready to tell your story?
Let's discuss your goals and how we can help you achieve them through strategic public relations.
Start A Conversation